Job Description
The Brand
The Kosterina mission is to help people live healthier, more delicious lives. Kosterina is well on its way to being a category leader and household name, trusted for our premium Extra Virgin Olive Oil, and other fresh, nutritious, and delicious Mediterranean ingredients. We are building a multi-channel, multi-category lifestyle brand owning a premium space in the market. Kosterina is a direct-to-consumer and retail brand at an exciting moment in its growth, with a small but mighty team of entrepreneurially minded and highly collaborative individuals who love what they do.
The Role
This role reports to the head of marketing, as a critical member of the marketing team. This position touches all parts of the organization as the eyes, ears and voice of the brand on social. This person will play a pivotal role in building an engaged community, both online and offline, through social content, communication, gifting, and managing influencers, affiliates, and creators to tell our brand story - strong candidates will have direct experience doing this in-house at a fast growing brand.
Responsibilities
Cultivate and maintain positive relationships with social media creators and influencers of all size.
- Strategically identify & onboard creators aligned with the brand's values and target audience.
- Maintain and grow our database of creators we want to work with consistently.
- Recruit influencers to join our affiliate network to drive revenue for Kosterina
- Manage evergreen and campaign-driven gifting program - track postings and results.
- Source & negotiate quarterly micro influencer pay-to-play campaigns.
- Act as our main point-of-content with the creator community, adopting the voice of our brand
Manage day-to-day communication on social media platforms (Instagram, TikTok, Facebook), acting as the voice of our brand.
- Respond to DMs and monitor and respond to comments on both paid and organic posts.
- Comment on relevant feeds and topics and anywhere we are tagged (IGS, stories) or mentioned.
- Monitor our channels, acting as the eyes and ears to our community (help setup our listening tool)
- Drive email signups (through Many Chat)
- Track success by looking at engagement and audience growth over time.
Play an important role in content creation, especially on TikTok
- Schedule posts across platforms (Meta, TikTok, YouTube)
- Create engaging content for TikTok (e.g. street interviews, founder questions, UGC)
- Capture content at events or in-store (Whole Foods brand ambassador demoes)
- Selectively repost content on our IGS in a way that elevates our brand
- Measure growth and engagement and use key metrics to continually refine our content strategy
- Be the expert on trending content, social best practices, competitive activity, and new features or trends in community engagement that can inform our content strategy.
- Provide key support for events and activations, coordinating sampling, gifting and brand collateral.
- Contribute to team brainstorms with unique and exciting ways to engage our community both online and offline tied to measurable results.
Qualifications
- 3+ years proven track record in a relevant role such as community or social media manager with demonstrated success growing and engaging communities for a brand and experience managing multiple social media accounts.
- Passion for wellness, an authentic connection with our brand and the ability to adopt a brand voice.
- A people person, skilled at interacting with all kinds of personalities
- Self-starter with a creative mindset and excellent communication skills – thrives in a fast-paced startup environment, brings fresh ideas, takes initiative with a “can do” attitude.
- Expert multi-tasker, who can juggle different responsibilities with ease.
- Organized and metrics driven – embraces influencer and affiliate growth goals to drive revenue.
- Ability to track and report on their work in a clear way and understands the importance of influencer and affiliate relationships to hit revenue goals.
- Comfortable organizing meetups, workshops, and digital activations to drive engagement.
- Team player who is excited about joining a small, enthusiastic team that embraces ambitious growth goals and is looking to make a difference.
* Strong candidates will provide a cover letter or note, alongside their resume, on why they feel that this role is the right fit for them.
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