Job Description

Job Description

Job Description

JOB DETAILS

Title

Digital Advertising Specialist

Classification

Exempt

Department

Marketing

Reports to

Marketing Manager

YOU ARE ACCOUNTABLE

The Digital Media Planner & Buyer Assistant focuses on strategizing, planning, and executing digital media campaigns specifically tailored to the music and entertainment industry. This requires collaboration with marketing teams, digital sales platform representatives, and other entertainment professionals to enhance the artist’s brand visibility, promote music releases, and drive engagement, among others, through various digital platforms.

YOUR IMPACT TO OUR BUSINESS

• Campaign Strategy and Planning:

  • Develop comprehensive digital advertising strategies aligned with the goals and objectives of music and entertainment clients.

  • Collaborate with internal teams to understand target audience demographics and behavior, ensuring campaigns are tailored to resonate with specific audiences.

• Ad Creation and Optimization:

  • Suggest a creative approach to compelling and visually appealing digital ads for platforms such as social media, display networks, and video channels.

  • Install and manage pixels and trackers to monitor performance.

  • Implement A/B testing strategies to optimize ad performance and maximize ROI.

  • Stay abreast of industry trends and platform updates to ensure ads remain innovative and effective.

• Platform Management:

  • Utilize various digital advertising platforms (e.g., Facebook Ads Manager, Google Ads, Spotify Ad Studio, Mailchimp) to execute and monitor campaigns.

  • Create multi-retailer links and QR Codes to include in marketing efforts.

  • Stay informed about platform-specific advertising guidelines and best practices.

  • Provide input for the development of websites and/or landing pages to consider performance from an advertising perspective.

• Collaboration and Communication:

  • Work closely with artists, management teams, and marketing professionals to align advertising strategies with broader marketing initiatives.

  • Communicate campaign performance metrics and insights effectively to stakeholders by collaborating with the reporting of online efforts.

• Budget Management:

  • Develop and manage advertising budgets for various campaigns.

  • Monitor and optimize spending to ensure cost-effectiveness and adherence to financial goals.

• Audience Targeting and Segmentation:

  • Develop and implement audience targeting strategies to reach specific demographics and interest groups.

• Utilize data analytics to refine audience segmentation and improve campaign effectiveness.

• General Responsibilities:

• Fulfill the responsibilities and obligations of the job, by the rules of the company.

• Comply with the safety and health measures established by the company.

• Refrain from engaging in improper, disorderly, criminal, or immoral conduct that reasonably may affect the best interests of the company.

• Comply with the orders and instructions of the company in the regular exercise of its executive powers and managerial discretion.

• Abstain from competing with the business activities of the company.

• Contribute to increase the productivity and competitiveness of the company.

• Satisfactorily fulfill with all those duties that derive from the contract of employment and with the rules and procedures established by the company.

MUSIC TO RIMAS – YOUR SKILLS

Your passion

• Passionate about music and entertainment

• Experience understanding client needs and providing an innovative solution approach.

• A high degree of self-motivation

Your creativity

• Ability to create new standards and ways of doing things with an innovative and hacker attitude.

• Proven ability to process high volumes of data with speed and accuracy

Your knowledge

• Bachelor’s degree in marketing, communications, or related field.

• Minimum two (2) years of experience in a related area.

• Deep understanding of digital advertising platforms, including Google Ads, Facebook Ads Manager, Twitter Ads, DSPs, etc.

• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

• Familiarity with media buying tools and ad tech platforms.

• Excellent knowledge of analytics tools and campaign evaluation metrics.

• Excellent communication skills including writing both in English and Spanish

• Excellent interpersonal relations skills

• Proficient in computer software and web-based applications including digital solutions.

• Proficiency in Excel, Word, PowerPoint, and other similar programs.

Your attitude

• An organized self-starter with the capacity to manage a varied and often intense workload, as every project being supported in the role is important.

• Ability to work independently, multi-task, adapt to changing priorities, and manage complex situations and problem-solving while maintaining professionalism and poise.

• Whatever it takes, we make it happen approach.

WAYS OF BUSINESS

• You are part of a one-stop 360 organization that focuses on the new generation of Latinx artists with a multi-platform entertainment format.

• You are part of an expert creative music label to create opportunities that are relevant to our artists.

• You are part of the underdogs who are unafraid of their creative vision, differentiation, and own voice.

• You shape, connect, and move Nuestra Cultura with our artist music and entertainment approach.

YOUR ENVIRONMENT AND PHYSICAL EFFORTS

Your Environment

• Work office environment with a fast pace and constant creative changing approach

• Constant music environment

• Long hours of entertaining work sessions including night, weekends, and holidays

Your Physical Efforts

• Prolonged periods sitting at a desk and working on a computer.

• Must be able to lift 10 pounds at times.

GENERAL NOTES

The above statements are intended to describe the general nature and level of work performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The employer reserves the right to modify, change, add, or eliminate responsibilities according to business and operational needs.

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