Job Description

Who You Are:

• 3-5+ years experience designing and coding best-in-class responsive emails using HTML and CSS using Litmus preferably
• 2+ years working in an ecommerce/direct-to-consumer environment
• Highly analytical and can create narrative and strategic recommendations from data and drive a channel learning agenda.
• Proficiency in Klaviyo
• Familiarity with email tech stacks and inbox health monitoring
• Advanced knowledge in using analytical tools necessary for channel performance and reporting
• Tech Stack/API knowledge
• Proven work experience as an Email marketing manager
• Strong project management skills and exceptional attention to detail
• An ability to work under tight deadlines
• Self-motivated, creative, and results and data-driven

Personal Qualities:

• Problem-Solving Pro: Skilled at turning challenges into opportunities.
• Optimistic & Curious: Maintains positivity, embraces new ideas, and seeks constant professional growth.
• Analytical & Collaborative: Solves marketing challenges and collaborates effectively with colleagues and stakeholders.
• Adaptable & Quick: Thrives in a fast-paced environment and adjusts marketing strategies on the fly.
• Creative & Boundary-Pushing: Brings fresh, innovative ideas to marketing strategies.
• Detail-Oriented & Organized: Meticulous planning and execution of marketing campaigns.
• Resilient & Tenacious: Bounces back from setbacks and persists through challenges.
• Master of Time Management: Balances multiple projects, prioritizes effectively, and stays focused under pressure.

Bonus Points:

• Familiar with Litmus and Attentive
• Familiar with dynamic content
• Experience with loyalty programs
• Experience with subscription management platforms

Job Responsibilities:

• Manage the entire lifecycle of email & sms marketing campaigns, spanning requirement gathering, design, development, testing, launch, and reporting.
• Employ API knowledge to integrate with various platforms and systems for enhanced campaign effectiveness.
• Create captivating, on-brand content tailored to the unique needs of our target audience.
• Construct and execute email campaigns that enhance brand visibility, engagement, and revenue generation.
• Analyze and report on essential metrics, such as click-through rates, open rates, revenue increase, and engagement levels.
• Implement segmentation strategies to target and engage audiences more effectively.
• Exhibit exceptional project management skills to ensure campaigns are delivered on time and within scope.
• Propose and implement iterative A/B testing strategies to continually enhance performance by optimizing messaging and targeting.
• Develop and lead an annual email marketing strategy, ensuring alignment with key growth areas, maintaining a project schedule, and presenting it to leadership.
• Collaborate with cross-functional teams, including marketing, content, design, product, support, engineering, and leadership, to align email marketing initiatives with overarching business objectives.
• Stay updated on email best practices and industry trends, and provide proactive recommendations for improvements.
• Develop and implement strategies to boost customer engagement and drive revenue growth.
• Implement marketing automation workflows to trigger personalized emails based on user behaviors, ensuring timely and relevant communication.
• Utilize customer data and segmentation strategies to create targeted email campaigns that deliver relevant content to different audience segments.

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