Job Description

Manager, Paid Media

Potion Hybrid, Temp to Hire

We are seeking a manager of paid media and data to join our Communications team. This position focuses on developing, managing, and optimizing paid advertising campaigns and working closely with colleagues across the organization and at partner agencies to achieve specific performance objectives. Leveraging advanced analytics tools, this person continuously monitors campaign performance, conducts A/B testing, and provides actionable insights to refine strategies and continuously evolve. In addition, this person will use their strong data analysis skills and expertise to help influence broader goals around audience strategy. The successful candidate will be an innovative team player who is an expert in the various platforms but also loves to experiment with emerging trends and functionalities.

Campaign Planning and Implementation:

• Develop and execute paid media strategies aligned with client objectives.
• Create and manage campaigns on various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, programmatic media, etc.
• Working within defined campaign budgets, set bidding strategies, and targeting parameters.
• Partner with creative team to develop compelling ad copy and creative assets.

Performance Monitoring and Optimization:

• Regularly track campaign performance metrics (impressions, clicks, conversions, cost-per-acquisition, etc.) and optimize accordingly.
• Conduct A/B testing on ad variations to maximize performance.
• Adjust targeting and bidding strategies based on campaign insights.

Reporting and Analysis:

• Generate comprehensive performance reports for internal and external stakeholders, highlighting key metrics and insights.
• Analyze data to identify trends and provide actionable recommendations for future campaigns.
• Champion data collection, sharing and analysis across the team, knowing that results from paid campaigns connect to and help inform overall audience strategies.

Required Skills and Qualifications:

• Strong understanding of paid digital advertising platforms
• Experience with campaign management tools and analytics platforms
• Excellent data analysis and interpretation skills with fluency in Excel
• Strong written and verbal communication skills
• Ability to work independently and collaboratively within a team
• Detail-oriented with a focus on accuracy
• Basic understanding of marketing principles and campaign objective
• Knowledge of GA4 and Google Tag Manager preferred

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