Job Description
We’re looking for a Media Planner to take the lead in calendarizing media efforts and analyzing their impact on website traffic. If you love diving into data, optimizing traffic flow, managing budgets, and ensuring marketing efforts align with business goals, this role is for you.
As our Media Planner, you’ll be the architect of our media calendar, ensuring all campaigns—whether organic, paid, or social—are strategically planned and executed. You’ll track how these efforts drive traffic to our Shopify store, using Google Analytics and other tools to assess performance and refine strategies.
The Role:
- Own the media calendar, coordinating campaigns across multiple channels.
- Monitor website traffic patterns, identifying key drivers and optimization opportunities.
- Use Google Analytics and Shopify data to assess campaign effectiveness.
- Provide insights and recommendations to improve media performance.
- Work closely with marketing, e-commerce, and content teams to ensure alignment.
- Keep an eye on industry trends and emerging opportunities.
The Requirements:
- Experience in media planning and performance analysis.
- Strong proficiency with Google Analytics and Shopify traffic data.
- Ability to interpret data and translate insights into actionable strategies.
- Exceptional organizational skills—calendar management is a core responsibility.
- Comfortable working cross-functionally in a fast-paced environment.
Nice to Have (But Not Required):
- Experience with Google Ads or other paid media platforms.
- Familiarity with social media analytics.
- Understanding of e-commerce marketing strategies.
The Offer!
- Salary up to $90K.
- Fantastic equity and bonus potential.
- 401K with generous company match.
- Health, vision, dental insurance.
- Flexible working environment!
- Huge growth opportunities - this is a brand new role and comes with a chance to grow into a Director role at a fast pace.
Job Tags
Flexible hours,