Job Description
SOCIAL MEDIA SPECIALIST RESPONSIBILITIES
For this position, we require technical ability, curiosity, and previous experience in social media for restaurants and hotels.
2-4 years of direct experience handling social media for a restaurant or hotel is required.
DEVELOPMENT
- Cultivate career path and actively seek professional development opportunities alongside the company.
- Tell us what we do not know with regular candor.
- Brainstorm and innovate to improve company, job, and partners.
OVERALL
- Promote a “story first” approach in all that we do.
- Achieve goals and KPIs associated with job responsibilities.
- Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications
- Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
- Keep up to date on current trends within the represented industries of the Agency.
- Maintain an understanding of the partner’s brand voice and be able to create authentic stories that drive engagement and ultimately revenue for our partners.
- Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences.
- Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
- Develop a keen understanding of measurement and reporting tools.
- Evaluate and recommend social media software and platforms.
PARTNER RESPONSIBILITIES
- Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
- Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
- Act as day-to-day account lead on up to two accounts
ENGAGEMENT
- Support & monitor partner platforms
- Pay close attention to: Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization
- Create strategies for proactive outreach and engagement
- Maintain lists of audiences, including relevant businesses, events, etc
- Brainstorm and develop a monthly strategy for social media tags and inclusions
- Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence
- Respond to comments/mentions on client posts
- Respond to posts/mentions/tags on client platforms
- Respond to direct messages on client platforms
- Respond to check-ins/location tags on client platforms
- Respond to hashtags on client platforms
- Social engagement with earned PR audiences
- Social engagement with event audiences
- Social engagement with neighboring business/location audiences
- Imagine and execute “social moments,” including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences
- Influencers - Develop online influencer programs
- Brainstorm and develop monthly strategy
- Report overview of social media influencer results to partners
Measure and report
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