Job Description
Company Description
LatinBrand, a full-service multicultural agency, seeks a Mass Media and Digital Media specialist with experience in regional and national buys in the US. For more information about our agency, visit our website (
Role Description
The specialist will plan, negotiate, manage, and coordinate mass media and digital media campaigns for general and multicultural audiences in different DMAs, smaller markets, and nationally.
Qualifications
- Experience at an advertising agency in the media department or with a media company.
- Strong communication and negotiation skills.
- Knowledge of the US media environment and existing relationships with US media partners.
- Ability to plan omnichannel campaigns for different target segments.
- Understanding of traditional mass media and digital media.
- Expertise with national media broadcasting networks but also with regional media networks.
- Exposure to mass and digital media tactics, including broadcast TV, radio, out-of-home, printed media, paid digital, and paid social media.
- Inclusion of added value and promotional components in mass media campaigns like interviews, informational segments, and no-charge spots.
- Ability to work independently and remotely.
Specifics
- Compensation is based on the candidate's experience and qualifications.
- Compensation is based on contract/freelance work.
- Compensation is based on a commission percentage of the gross investment in the possible buy(s). It will be negotiated with the candidate before work starts.
- Candidate needs to have a combination of traditional and digital media experience.
- Candidate needs to have local media contacts/experience in the Austin area.
- Contract/remote.
- Needs to be based in the Austin, TX area.
Job Tags
Contract work, Freelance, Local area, Remote job,